Here’s a wild concept for you…
If you want more paying clients, show you can help… by actually helping.
Not hinting.
Not talking about what you do.
Not sending them to a 10-step email funnel before they ever get to experience you.
Help them now. Before they’ve paid you a dime.
Why This Works So Well
When you serve before you sell, three big things happen:
- You build trust instantly. They’ve experienced your expertise firsthand.
- You stand out from the crowd. You’re not just another “certified Sleep Consultant” in their inbox.
- You create curiosity for more. If this is what they get for free, imagine what happens when they hire you.
And honestly? It’s great practice. You get to pull out what you learned in your certification, work with real scenarios, and build confidence in your ability to help families, whether they become clients or not.
Your Secret Weapon: The Mini-Transformation Cal
Forget the “discovery call” or “free consultation.” Those sound corporate, vague, and, let’s be real, a little salesy.
Instead, offer a Mini-Transformation Call.
This is a short, service-driven conversation that leaves them better off than when they came in.
Here’s how to do it:
Step 1: Build rapport
Say hi. Ask how they’re doing. Be human.
Step 2: Set the intention
“This call is to help you with [their goal]. I’m not going to sell you anything, unless you want to hear what it would look like to work together at the end.”
Step 3: Find the big struggle
Ask: “What’s your biggest sleep challenge right now?”
Listen like your business depends on it, because it does.
Find out:
- What they’ve already tried
- What’s working
- What’s not
- How the sleep struggle is affecting their everyday life
Step 4: Connect the dots
Explain your signature framework in 60 seconds or less, then say:
“Today, we’ll focus on Step 1: [quick win — e.g., sleep environment reset, bedtime routine tweak, or schedule adjustment].”
Step 5: Deliver the transformation
Give them one doable, tangible change they can try tonight. No firehosing them with everything you know.
Step 6: Ask
“Would you like to hear what it would look like to work together?”
Why You Must Master This Before Automating
Here’s the thing, too many Sleep Consultants jump straight into building funnels, running ads, or setting up automation… before they’ve proven they can make a sale in a real conversation.
If you can’t convert someone after you’ve:
✅ Spoken to them personally
✅ Given them value
✅ Shown them your expertise
…then no amount of tech or “marketing magic” will fix it. You don’t have a marketing problem. You have a validation problem.
Master serving in a conversation first. Then, and only then, should you think about automating it.
The fastest way to get clients isn’t by perfecting your website, posting on social media for weeks without a response, or spending hours on Canva. It’s by talking to real people. This is about starting those conversations, the kind that lead to real bookings, and making it feel natural, friendly, and fun.
In my flagship program ‘From Crickets to Clients’ we’ll do it together…
1. First we’ll be doing a deep dive into your pricing, packaging, and positioning, because if you can’t explain it, you can’t sell it.. period.
2. Then we organize all of this information into a 5-step signature method that becomes the foundation for your business.
3. Next I’ll teach you the 8 habits of Highly-Booked Sleep Consultants, because success isn’t random, it’s the result of repeatable tasks.
4. And then we’ll be putting all of this into action, because the fastest path to clients is to do the things that actually get you clients (and.. nope, that’s not posting on Instagram).
Most people think booking a client takes months. Nope. It takes the right person, the right conversation, and the right invitation. In my flagship program ‘From Crickets to Clients’, I’ll show you exactly how to connect the dots, so ‘getting clients’ stops feeling like a far-off dream and starts being a weekly reality.
