Are you considering creating an online course? Awesome! Now let’s talk about the content. You might be thinking, “But Rianna, I already know what I want to create, my online course will be about ‘Newborn Sleep.” Okay, let’s talk about that for a moment, as it’s important to remember that the course should not be centered around your interests but rather around the needs of your ideal client.
Let me share a story. I once worked with a Sleep Consultant who wanted to help anxious moms (just like she had been) with a beautiful, detailed 5-step program to get toddlers sleeping in their own beds. On paper, it looked perfect. But when I asked her if it would truly solve her ideal client’s most pressing problem, she hesitated and said, “Well… not entirely. There are so many factors I can’t address in one course, but if it doesn’t work for them, they can just book my 1:1 services.”
Here’s why that approach doesn’t work:
First… Imagine how an anxious mom would feel if the course didn’t solve her problem. She’d likely feel like she failed yet again. Do you think she’d recommend the course to her friends? Probably not. That’s a HUGE missed opportunity for both of you.
Second, would you trust an expert’s 1:1 services if their course didn’t deliver? Likely no. If the course doesn’t help, clients will lose trust in your expertise, and will definitely not book a 1:1.
So, we made a big shift. Instead of creating a comprehensive ‘Toddler Sleep Support’ course, we zoomed in on a single, impactful solution: building a consistent bedtime routine. This shift allowed her to confidently deliver on her promise while simplifying the process. She didn’t have to spend endless hours recording an overwhelming, 20-hour course. And her clients? They got exactly what they needed—and they loved it.
Here’s the takeaway: You’re not selling a course—you’re selling a solution. Focus on addressing one specific problem your ideal client is struggling with. When you do that, everyone wins.
Now, what problem will your course solve? 😊
My name is Rianna Hijlkema, I’m a certified pediatric sleep consultant, postpartum doula, and founder of Sleep Consultant Design. Over the past few years I’ve helped hundreds of sleep consultants to start, launch and grow their business. And now I’m here to help you.
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