Have you ever bought something and the minute you clicked and your money was gone, you regretted it? That jacket that was actually a bit too expensive, or you bought another of the same thing you already have, not knowing how to explain that to your partner? That feeling of regret that you get right after making a purchase, (typically regarded as unnecessary) is called Buyers Remorse. Itâs a horrible feeling, I can tell you thatâŠ
Well, what do you think weâre offering? Sleep training is not something you need, like a roof above your head, or food on the table, itâs extra, itâs a luxury.. sleep training is not something you need, but something you want⊠So⊠buyers remorse is VERY common in our business, and we donât want our clients to feel that after theyâve paid for our sleep consulting services, right?
So⊠how to not let them have that feeling? Is to have a very clear client onboarding process in place that is super straight forward⊠They need to know what happens after they pay, what happens after they complete the questionnaire, what happens after they book a call⊠you want all of that to be super clear.
And for them to be clear, YOU first need to be clearâŠ.
So thatâs what I want to create with you, right now!
Grab a piece of paper and a pen – please donât do this in notes on your phone, it doesnât have the same effect⊠And also grab some colour pencils, best would be red, green, and orange. Let me take you through a powerful exercise, inspired by Eleanor Beaton.
On the top of your paper, write down the 5 phases of the customer journey:
- Awareness
- Consideration
- Purchase
- Service
- Loyalty
Now what weâre going to do is create boxes under each strategy. Let me talk you through this.. We start with awareness⊠how can people find you or hear about you?
For example, you want to set up your google business profile, so you can create a box under awareness that says google business profile. Another thing is opening a social media account (now if you decide to post daily, weekly or monthly, that doesnât matter) itâs going to be either for credibility or as your main marketing strategy. So create another box and write down which social media account: youtube, pinterest, instagram, facebookâŠ.
Take a moment and think about this… how else are people going to hear about your services?
(âŠ)
Did you think about: referrals, business cards, flyers, word of mouth, ads, blogs, google search bar, playground / yoga class?
If not, feel free to add the ones that resonate with you. If something else comes up later on, you can always add it laterâŠ
And then we move on to the 2nd phase which is consideration.
When they are aware of you, what do they do next?
- go to your website
- sign up for a freebie
- join a workshop
- receive a dm from you
- schedule a sleep assessment call
- read your newsletter
- read proposal
These are things they do after theyâve become aware of you, and before they make a purchase.
(âŠ)
Next is the purchase phase, things that are coming on their path here is:
- payment system
- sign a contract
- welcome email
- access to course
- receive the questionnaire
- upsell if they buy an e-book
(âŠ)
Next is the service phaseâŠ
- support
- sleep plan template
- calls
- ebook
- coaching
(âŠ)
And last is the loyalty phase:
- testimonial
- referral program
- survey
- make another purchase
(âŠ)
Step 1: Now I want you to take a green pencil and colour the boxes you have already in place. Do you have set up an account with Calendly for them to schedule your calls? Do you have a sleep plan template that is ready to be adapted to your next client? Do you already send DMs to people who are liking or commenting on your posts?
Step 2: Now I want you to colour the line around box yellow/orange if you have something, but itâs not completely done, for example – you have a website but itâs not yet the way you want it, or you have opened a social media account but didnât post yet.
Step 3: And then with the red pencil I want you to colour the line around the boxes that arenât yet in place, but need to.. – remember this is your customer journey you wrote down what needs to be in place, so thatâs what weâll be working on.
Now put your pencils down and take a look! Isnât it now VERY clear what you need to be working on? And from now on, youâre going to tackle only one box a time⊠donât try to fix 5 things at the same time, youâre going to feel overwhelmed and that will not help you at all.
Just focus one thing at a time, keep it simple!!
Then⊠once you have all the pieces set up, once you have clarity on all of this, ONLY THEN you can build funnels and marketing campaigns⊠Do you understand now that you canât build systems if you donât have this clear first? Makes sense, now right?
So what kind of systems do you want to have in place? There are 3âŠ
- You want to have a Lead Generation system – so that potential clients go from the awareness phase to the consideration and then to the purchase phase.
- You want to have an onboarding & engagement system in place – once your leads become clients you want them to not have that buyers remorse feeling right. So a welcome email, clear next steps, questionnaire, clear communication guidelines etc.
- And the third system is a client retention & referral system. Where you ask for feedback, provide ongoing support, encourage happy clients to refer their friends family to you,
And this is the moment that I want to tell you about an opportunity that if youâre newly or almost certified WILL LOVE..
You know⊠the most important goal in the first year of business is becoming profitable. You can want to help families as much as you want, but if youâre not making money, then youâll not going to continue. Making profit is super importantâŠ
So letâs look at the numbersâŠ
If you want to make 2000 USD a month, and you charge 500 usd a client. That means you need 4 clients. Now the average conversation rate is 10 calls for 1 client, that means you need to have 40 calls a month to convert a clientâŠ
And my 1:1 clients get that⊠Iâve been working with many sleep consultants, setting up their complete business within 30 days. Complete I mean, logo, website, branding, funnels, onboarding templates, sharing how to get their first client strategies, and whatever else they wanted for their businessâŠ
Theyâve invested up between 5-10k for my support, because they understood, that the faster they have the foundation in place, the faster and better they can focus on creating clientsâŠ
Which is the life line of your businessâŠ
So then my question is.. why would not everybody do that? I mean who wants to âwasteâ 5 months on researching and figuring out how to build a business, while you became certified as a sleep consultant remember, thatâs what you wanted to do, not build a website and write email sequences⊠in stead of having everything set up within a month and get the financial boll rolling?
Because not everybody has 5-10k to invest in my 1:1 support.. I get that⊠and because Iâm on a mission to help sleep consultants in all different budgets to start, launch and grow their business, to save time and attract more clients.. I came up with an ideaâŠ
So what I started to do is while working with a 1:1 client, write down everything I did.. step by step.. the complete process, every decision I make, every platform I used, every template I designed while working 1:1 with my clientsâŠ
And then I recorded everything in a step-by-step process, leaving NOTHING out.. I also designed 20+ professional looking templates that can be easily edited with your own branding.. including a website, sleep plan, sleep guidesâŠ
I wanted this to become the No Stress Solution to start and launch your sleep consulting business.
All with step by step video instructions so thatâŠ
- you know exactly what to do and in what order
- you can make an impact and income as soon as possible
- you have a professional website, without tech skills
- you can save on lots of cost, by me sharing the cheapest or often free systems to use!
It fills the gap between certification and having a professional looking business, that doesnât only look good, but that you can be proud off! And think about the time it will save you!!
And I called this program âThe Sleep Consultant Business Starterâ
And you know what I did.. I added my complete template kit for which I charge 497 USD in it. So you literally have ALL the templates you need, from contracts, to sleep plans, to questionnaires, to website, to funnelsâŠ
And.. Iâm not going to leave you alone.. youâve got me in your back pocket! Send me a DM and we can brainstorm about your business setup, I can give feedback on your logo, Iâm there.. I want you to feel supported!!
Mel said: “It was like she was sitting next to me in my study, guiding me step by step.” And thatâs exactly the feeling I wanted to create. I build this program, so that you can get started within 30 days, so that you can focus on the things you became certified for – helping families AND generating income!!
But⊠Rianna then all business are going to look the same right? Well, take a look for yourselfâŠ
You can find Cyrenna from Counting ZZZZ on Instagram, or Anita Bala from Anita Pediatric Sleep or Mel from The Little Sleeping Baby and youâll see, they all look different. Same foundation, different outcome, why? Because I guide you in module 3 through the complete branding process. And in module 4 I explain how you can edit the website template, thinking about the content, design, everything!
If you go to sleepconsultantbusinessstarter.com and scroll all the way to the bottom youâll find a sneak peek video to see whatâs inside!
Okay.. great. How much is this?
This is the best part – and this is what my business coach doesnât like.. because the value WAY exceeds the investment, and so Iâm considering raising the price, but not yet..
Your investment for the Business Starter is 997 USD, that is 10% of the price I was charging most of my 1:1 clients.
There are so many families out there that can benefit from our support, I donât want you to put yourself through the struggle and the waste of time and the loss of confidence by postponing the set up of your business for months.. I want you to win, as soon as possible! And thatâs why I made the Sleep Consultant Business Starter program, for you⊠to winâŠ.
Click here to watch the sneak peek, to read the reviews, to see whatâs included and get started today!!
