- Sleep Consultant Design

>>> "The Sleep Consultant Playbook" is available on Amazon !!!Grab Your Copy Here!

EVERYTHING gets easier in business when you have c

EVERYTHING gets easier in business when you have clarity on your niche..

Other benefits:
✨ It positions you as the expert.
✨ You have much less competition.

I mean, if you have a problem with your heart, who would you trust more? A general doctor, a podiatrist or a cardiologist?

Easy, right?

Now the big question is how to choose a niche as a Sleep Consultant. The first thing you want to ask yourself is…

1️⃣ Who do you love working with?

2️⃣ Who do you NOT love working with?

3️⃣ What is something you are freaking good at (or you want to become freaking good at!)?

Go sit and brainstorm on this…

Then…

Once you’ve done that…

Write down 2 words on a piece of paper:

Sleep Consultant

And write them again, and again, and again, but expand them every time with one or two words…

Let me show you my example…

• Webdesigner

• Webdesigner for entrepreneurs

• Webdesigner for sleep consultant entrepreneurs

• Webdesigner for newly certified sleep consultant entrepreneurs

• Webdesigner for newly certified sleep consultant entrepreneurs who are not so tech-savvy

And keep going until you become a big fish in a small pond!

Then…

1. Become the best at what you do!

2. Talk about it.. a lot!

3. Stay committed to your niche and messaging over the long term.

This way you position yourself as an expert, built trust… and THAT is the key to attract more clients and build a thriving business..

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

If you’ve ever stared at a blank screen wonderin

If you’ve ever stared at a blank screen wondering what to post, or worse, gone weeks without showing up on Instagram at all, this is your shortcut back to consistency.. 💪🏼

You’ll get 130+ captions written exclusively for Sleep Consultants, organized around the key topics your audience actually cares about.

No ‘fill in the blanks’ templates, but fully written, connection-focused content that helps you build trust, grow your audience, and book more calls—without spending hours writing from scratch.

If visibility is on your to-do list but content creation keeps falling to the bottom... this was made for you.

‼️ Comment ‘130’ and make your life so much easier!

#sleepconsultantbusiness #sleepconsultantmarketing #sleepconsultantinstagram #sleepconsultantsocialmedia

Most Sleep Consultants won’t admit this but...

Most Sleep Consultants won’t admit this but...

…the truth is:

Many are running their businesses without the proper legal protection—leaving themselves open to risks, client disputes, and even financial losses.

They know they need it but feel stuck, unsure of where to start. Legal paperwork feels overwhelming, so it keeps getting pushed to the bottom of the to-do list.

That’s exactly why I created my Legal Template Pack—so you can have the contracts and policies you need without the stress of figuring it all out yourself.

>> Comment 'LEGAL' and I'll send you a link to access The 9 Legal Templates Every Sleep Consultant Needs

⬇️ Read what people say on Amazon about my boo

⬇️ Read what people say on Amazon about my book:

“I got this book halfway through setting up my business and wow—I wish I had found it sooner....It would have saved me so much time, energy, and money. Rianna truly walks you through this overwhelming process of building and growing a sleep consulting business step by step—like she’s right there holding your hand the whole way.“

“This Sleep Consultant Playbook is legendary for sleep consultants who need an extra push to get started on their business. Speaking from experience, I got certified and felt lost on where to start, as well as overwhelmed by my “to do” list. Rianna breaks the steps down in a simple and digestible manner so that you can feel confident in taking steps to making your business flourish. As you read, she has so many helpful resources that she offers through her website that rocket your business into success. This book was definitely worth buying!”

“From the moment I started reading, I was hooked. Rianna has a gift for making you feel like you’re having a one-on-one conversation with her, making the learning experience incredibly personal and engaging. This book isn’t just something you read — it’s something you experience.

What really impressed me was how practical and results-driven it is. Rianna doesn’t just fill the pages with good ideas — she gives you clear steps and encourages you to roll up your sleeves and take action. It’s a refreshing shift from passive reading to active growth.”

“The best book out there for new entrepreneurs - not only for sleep consultants! Rianna knows how to deliver clarity and enthusiasm, and her easy way to explain the process makes it way easier for everyone to follow thru and be successfull! Absolutely loved it!”

Comment “PLAYBOOK” to grab your copy! 🥳

#thesleepconsultantplaybook #proud

It’s easy to fall into the trap of thinking you

It’s easy to fall into the trap of thinking you need to charge less, offer more, or prove yourself to every client.

But let me tell you something: families aren’t hiring you because you’re the cheapest option.

They’re hiring you because they believe you can solve their problem. So stop apologizing for your prices, doubting your skills, or waiting for someone else to validate your worth.

Your value isn’t determined by the number of years you’ve been in business or the number of clients you’ve worked with. It’s determined by the transformation you provide. Trust that you are enough.

And so this is step 3, the most important and most difficult to explain of all 3:

Step 3: Perceived Value

Your clients aren’t paying for the hours you spend—they’re paying for the transformation you deliver.

Peaceful nights, stronger relationships, and a well-rested family? That’s priceless. Align your pricing with the results you provide, and don’t be afraid to charge accordingly.

Trust me… It’s better (and easier!) to serve fewer high-paying clients well than juggle too many lower-paying ones.

I cover all of this (including a pricing calculator!) in The Sleep Consultant Playbook

Comment 'PLAYBOOK' and I'll send you the link to grab your copy!

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

Funnels aren’t complicated – yes, you can make

Funnels aren’t complicated – yes, you can make them that way – but they don’t have to be…

A lead magnet funnel is essentially a valuable freebie you offer to potential clients in exchange for their contact details.

Once you have their contact information, you can follow up with a series of emails to nurture the relationship, provide more value, and eventually promote your products or services.

Here are the steps….

Step 1:
Create a high-value lead magnet then..

Step 2:
...guide people to your opt-in page to grab your freebie in exchange for their contact details..

Step 3:
... after sign up send them to a thank you page with a call to action...

Step 4:
.. then follow up with an email sequence including call to actions (book a call, download.., buy.., follow me, etc.)

Step 5 - 10:
… then the actual work starts: SHARE YOUR FUNNEL EVERYWHERE - and optimize it to improve the efficiency and effectiveness of each stage in your funnel, to increase lead generation, and sales.

Feeling overwhelmed, and don’t know where to begin?

Comment 'LEADS' and I'll send you the link!

#sleepconsultant #sleepconsultantcertification #sleepconsultantdesign #sleepconsultantfunnel #sleepconsultantmarketing #sleepconsultanttemplates

Nobody likes to be sold, but everybody loves getti

Nobody likes to be sold, but everybody loves getting something for free, especially if it's valuable to them.

What can you offer for free that your ideal client wants, and how do you make it irresistible so that they are willing to leave their contact details?

- Quick Guide to Creating a Sleep-Friendly Nursery When You Have Twins
- 3 Quick Fixes for Common Toddler Sleep Disruptions During the Holidays
- Soothing Sleep Sounds: A Playlist for Infants and Toddlers

Securing the contact details of your ideal clients is a golden opportunity to add them into your leadmagnet funnel; especially those who aren't ready to buy right now (and need a bit more nurtuing).

A leadmagnet funnel could look something like this:

Link in Bio --> Lead Magnet --> Email Sequence --> Invite for Call --> Sell + Close

As you can see.. it all starts with the link in your bio, leading to your lead magnet. This could be a link to a webinar, a complimentary (or low-priced) e-book, or an opt-in page for an exclusive discount code.

The crucial requirement? It must be SO good that your potential clients wonder, "If this is free, what will I get once I decide to invest?"

Some other things to consider:

1) It needs to be well designed. Of course, as a designer, I have to mention this first.

2) Needs to speak to your audience's pain points

3) Give them an easy quick win (which will boost your credibility!)

4) Make it specific and detailed as possible (yes go in the details!)

So, when that day comes that they are considering hiring a Sleep Consultant, you're on top of their mind.

I hear you saying, "Rianna, that sounds fantastic, but I don't have the time to create something like this!"

No worries comment 'SHOP' and scroll through all the pre-written newborn, toddler, travel, pre-school sleep guides that might be a great start for your freebie!

Or.. if you already have a freebie and want to build your leadmagnet funnel in less than a day --> Comment 'LEADS' and I'll send you all the pre-designed templates you need to build your 24/7 lead machine! <3

#sleepconsultant #sleepconsultantstrategies #sleepconsultantleads #sleepconsultantmarketing

I know how much heart you’re pouring into this,

I know how much heart you’re pouring into this, how badly you want this to work, and how overwhelming it can sometimes feel.

This book will give you the clarity, confidence, and the momentum to build something extraordinary.

Available on Amazon!! 🥳

🔥 Comment “PLAYBOOK” to grab your copy!!

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