In this step-by-step guide, I’ll walk you through how to create, send, and automate newsletters with Systeme.io. And if you’re calling yourself ‘not tech-savvy,’ you’re in the right place! I’ll show you how to use the newsletter feature, how to format emails, and the steps to schedule and send newsletters with Systeme.io.
You might be wondering, Why bother with newsletters? I totally get it, you already have a ton on your plate. But adding newsletters to your marketing strategy could be exactly what you need to level up.
First off, they let you connect directly with your audience. Unlike social media, where algorithms decide who sees your posts, newsletters land straight in your audience’s inbox, making it way easier to build trust and stay top-of-mind. You’re no longer at the mercy of platforms or their rules; you’ve got a direct line to your people (how cool is that!).
Second, newsletters build relationships. It’s like in dating, you wouldn’t ask somebody to marry you on the first date right? Nope, you’re first building report and positioning yourself. This kind of consistency and connection is how you build trust over time, and trust leads to loyalty. And loyalty? Well, that turns into sales.
Plus, here’s the best part—you can automate all of it (and I’m going to show you exactly how to do this!). So once you’ve set up your newsletters, they can go out while you’re out doing other business things (or enjoying some much-needed Netflix time).
So, if you’re not using newsletters in your business yet, now’s the perfect time to start!
Why Send Newsletters With Systeme.io?
Okay, so let me break it down for you. I’ve been using Systeme.io for my business – an all-in-one tool that lets you run and grow your business without the headache of juggling multiple platforms. I stumbled upon it a few years ago, and after nearly a decade in business, I haven’t found anything that compares to it (unless you’re willing to spend a fortune, which I’m definitely not!).
With Systeme.io, you can manage sales funnels, send email newsletters, build websites, create and sell online courses, and even run your affiliate programs—all from one place. It’s designed for entrepreneurs and small business owners who want a simple, user-friendly way to handle all their marketing needs without needing to know how to code or spend a fortune on different tools.
The best part? You can start with a free account—yep, totally free! You can see how it works for you, and if you need extra tools, you can upgrade whenever you feel ready. I actually ran my business for 1.5 years on the free plan before I decided to go for the paid version to get access to some additional features. Pretty awesome, right? It’s a super low-risk way to get started!
How Newsletters Work in Systeme.io
Creating and sending newsletters with Systeme.io is incredibly simple. The platform has a built-in newsletter feature that lets you create, design, and schedule your emails—all in one place.
And you don’t need any technical skills to get started. Systeme.io’s intuitive drag-and-drop editor lets you create beautiful, professional newsletters that match your brand in just a few clicks. Let me show you how…
Signing Up & Systeme.io Dashboard Overview
First things first: if you haven’t already, head over to Systeme.io’s website and sign up for a FREE account. The process is quick and easy.
Once you’ve signed up and logged in, you’ll land on your Systeme.io Dashboard.
This is where everything happens! From here, you can access the Email Marketing tab, which is where we’ll be working to create your newsletters.
Managing Contacts and Subscribers
But.. Before you start sending newsletters, it’s important to organize your subscribers, especially if you already have an email list. In Systeme.io, you can quickly manage your contacts in a few easy ways:
- Add them manually
- Upload a CSV file
- Integrate with other tools
Once your list is added to Systeme.io you go to ‘tags’ and segment it into categories like leads, customers, or newsletter subscribers. This makes it super easy to send relevant content to the right people. For example, you wouldn’t send a promotion to someone who’s just signed up for your freebie, right? Or send a new client an email to book an assessment call.
It’s a simple step, but it makes all the difference when it comes to building stronger relationships and boosting your engagement!
How To Send Newsletters with Systeme.io (Step by Step)
Alright, now the fun part begins—creating your first newsletter in Systeme.io! Don’t worry, it’s easier than you think. I’m going to break it down for you step-by-step. And if you’re more of a visual learner, check out the video below for a complete walkthrough.
Step 1: Create a New Newsletter
First things first, click here to open your newsletter template (I’ve created this one for you, so you don’t have to start from scratch!).
Next, go to the Email Marketing section in your dashboard. From there, simply click on your template to open it and then we’ll move on to step 2.
Step 2: Write Your Subject & Preview Line
The first thing your subscribers will see is the subject line, so make sure it’s good! Keep it clear, intriguing, and to the point—something that makes them want to open the email and learn more.
The preview text is the sentence that appears under the subject line in the inbox, and it’s your second chance to grab their attention. Use this space to provide a little extra hook or value to encourage them to click and read more. Here are some suggestions!
Step 3: Design Your Newsletter
Use Systeme.io’s drag-and-drop editor to easily design your email. You can create your own header easily with Canva (600px x 200px size) add your text, other images, buttons, to create a newsletter that’s both visually appealing and easy to read (in this video I show you exactly how you do this).
Keep in mind that your newsletter should be mobile-friendly—most people check their emails on their phones, so a clean, simple design works best (I’ll come back to this in step 5!).
Step 4: Write Engaging Content
Okay, now here’s where many people get stuck – what do I write about?
Start by putting yourself in your reader’s shoes. What would they find helpful? If you’re sharing tips, make them actionable—things they can actually use. If you’re promoting something, explain why it benefits them. And if you’re telling a story, make it relatable, something they can see themselves in.
Keep it simple and direct. Don’t try to say too much in one email. Focus on one key message, one action you want them to take. This will keep your email clear and easy to follow.
I’ll be honest, I don’t always stick to this myself, but the sweet spot is usually around 200 words (for reference, that’s a little under what I’ve written in this step!). That’s the ideal length to get your point across without overwhelming your readers. So aim for quality, not quantity.
And then there’s your Call to Action (CTA). It’s not enough to just say “click here.” Be specific: “Grab your discount now,” or “Get your free guide here.” Make it clear what they should do and why they should do it. Remember, your goal is to help them feel confident about taking action—whether that’s clicking a link, making a purchase, or replying to your message.
Step 5: Test and Send Newsletters with Systeme.io
Before you hit send, head over to the contact settings on the right panel and add the relevant tags for the recipients you want to target. Once that’s done, do a quick test. Systeme.io has an integrated ‘save and test’ function which lets you send the email to yourself. Check for any errors, broken links, or formatting issues. It’s also a smart idea to preview your email in both desktop and mobile views to make sure it looks great on all devices.
Once everything checks out, you can either send it immediately or schedule it for a later time—whichever works best for your business and audience!
Automating Your Newsletters With Systeme.io
If you want to write multiple newsletters and ensure that your newsletters go out consistently (my newsletter goes out every Wednesday, for example) you can automate your emails. This is very simple in Systeme.io with the ‘save and schedule’ button.
Final Thoughts
And that’s it! Doesn’t that feel quick, easy, and super-effective—even for beginners. If you’re ready to get started, sign up for a FREE Systeme.io account, and begin sending your newsletters today. If you have any questions, feel free to send me an email or find me on Instagram!
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