You’ve booked the client.
They’ve paid.
Now your job is simple:
Fulfill your promise.
That’s it. That’s the habit.
Do what you said you’d do, and do it exceptionally well.
Why Delivery Matters More Than You Think
Your delivery process becomes your reputation.
It’s the difference between:
- “Yeah, she was good.”
and… - “I tell every exhausted parent I know to hire her. It works. I couldn’t have done it without her.”
When you deliver well, you don’t just get happy clients, you create walking, talking referrals who make your next sale ten times easier.
Where Sleep Consultants Waste Time (and How to Stop)
Delivering well does not mean drowning yourself in busywork or overcomplicating your service.
I learned this the hard way.
For years, I’d spend at least 5 hours adapting each sleep plan, checking every detail, re-reading, making sure every name was correct. I wanted it to be perfect.
Here’s the kicker… most parents barely read the plan.
That’s hours of work wasted. Time that could have been spent:
✅ Building the relationship
✅ Guiding them through change
✅ Tracking their progress
Focus on the Transformation
When you strip it back, great delivery comes down to this:
- Give the service.
- Get the results.
- Provide the transformation you promised.
Do that, and you’ll have clients singing your praises.
Testimonials Are Gold, But Timing Is Everything
Most Sleep Consultants wait until the very end to ask for feedback. Big mistake.
The best time to ask for a testimonial is when your client has just had a big win, when they’re feeling the results and excited to share.
Here’s how to get testimonials that actually help you sell:
- Ask specific questions so they know exactly what to say (“What was life like before we worked together? What’s the biggest change you’ve seen since?”)
- Turn casual praise into a polished, permission-based testimonial
- Organize them in one place so you can easily use them in sales calls, on your website, and in marketing
A great testimonial says:
“I’m just like you… and this worked for me.”
That kind of social proof is worth more than any sales pitch you could write yourself.
The Bottom Line
Deliver exceptionally.
Make your process repeatable.
And build space into your workflow so you can exceed expectations without burning out.
Do this, and you won’t just keep clients happy, you’ll turn them into your biggest marketing asset.
The fastest way to get clients isn’t by perfecting your website, posting on social media for weeks without a response, or spending hours on Canva. It’s by talking to real people. This is about starting those conversations, the kind that lead to real bookings, and making it feel natural, friendly, and fun.
In my flagship program ‘From Crickets to Clients’ we’ll do it together…
1. First we’ll be doing a deep dive into your pricing, packaging, and positioning, because if you can’t explain it, you can’t sell it.. period.
2. Then we organize all of this information into a 5-step signature method that becomes the foundation for your business.
3. Next I’ll teach you the 8 habits of Highly-Booked Sleep Consultants, because success isn’t random, it’s the result of repeatable tasks.
4. And then we’ll be putting all of this into action, because the fastest path to clients is to do the things that actually get you clients (and.. nope, that’s not posting on Instagram).
Most people think booking a client takes months. Nope. It takes the right person, the right conversation, and the right invitation. In my flagship program ‘From Crickets to Clients’, I’ll show you exactly how to connect the dots, so ‘getting clients’ stops feeling like a far-off dream and starts being a weekly reality.
