This is the highest level you can reach in your sleep consulting business:
When people are talking about you behind your back… and it’s all good things.
Your name pops up in group chats, at brunch, in the school pickup line.
And when someone says:
“Oh, you’ve got to work with her. She changed everything for me.”
That’s not just marketing. That’s word-of-mouth magic, the easiest, most exciting, and laziest way to get clients.
And it doesn’t happen by accident.
The Secret to Creating Raving Fans
Referrals don’t come from satisfied clients.
They come from raving fans, people who can’t help but talk about you because you made such a difference in their life, it’s now part of their story.
Here’s how that happens:
- You overdeliver (without burning yourself out).
- You make them feel seen, heard, and taken care of.
- You leave them thinking, “That was the best money I’ve ever spent.”
Impressing your clients isn’t about showering them with endless bonuses.
It’s about how you make them feel, confident they made the smartest decision of the year when they said yes to you.
Why You Might Be Sitting on a Referral Goldmine
Chances are, past clients already want to recommend you… but they don’t know how.
Instead of telling people exactly what you do, they say:
“Yeah, she’s a Sleep Consultant. You should check her out.”
And that’s not enough to spark action.
The Easiest Way to Become Referable
You need to get known for one clear thing.
Not:
“I’m a Sleep Consultant.”
That’s vague. Forgettable. People don’t refer vague and forgettable.
Instead:
“I help working moms of 4–12 month olds fix short naps so they can actually focus during the day (without constant interruptions).”
Now that’s specific. That’s sticky. That’s shareable.
Make Your One Thing Stick
To train your audience to refer you, repeat your one clear thing everywhere:
- Put it in your Instagram bio
- Say it out loud when introducing your business
- Feature it on your sales page and freebie page
- Make it the headline of your website
- Repeat it often, until people say it for you
The more consistent you are, the more memorable you become.
The Bottom Line
When you impress your clients, they don’t just come back for their second, third or even fourth child, they send their friends.
They build your pipeline for you, months or even years after you’ve worked together.
Your job? Become the kind of business people love to talk about.
The fastest way to get clients isn’t by perfecting your website, posting on social media for weeks without a response, or spending hours on Canva. It’s by talking to real people. This is about starting those conversations, the kind that lead to real bookings, and making it feel natural, friendly, and fun.
In my flagship program ‘From Crickets to Clients’ we’ll do it together…
1. First we’ll be doing a deep dive into your pricing, packaging, and positioning, because if you can’t explain it, you can’t sell it.. period.
2. Then we organize all of this information into a 5-step signature method that becomes the foundation for your business.
3. Next I’ll teach you the 8 habits of Highly-Booked Sleep Consultants, because success isn’t random, it’s the result of repeatable tasks.
4. And then we’ll be putting all of this into action, because the fastest path to clients is to do the things that actually get you clients (and.. nope, that’s not posting on Instagram).
Most people think booking a client takes months. Nope. It takes the right person, the right conversation, and the right invitation. In my flagship program ‘From Crickets to Clients’, I’ll show you exactly how to connect the dots, so ‘getting clients’ stops feeling like a far-off dream and starts being a weekly reality.
