đš Bad reviews alert!!
One bad review can feel like a gut punch. It can shake your confidence, slow down your business growth, and worst of allâit can snowball into an avalanche of doubt from potential clients who might have booked with you.
But….
Bad reviews are 99% preventable!
If you know how to stay ahead of client concerns, over-communicate, and make your clients feel truly supported, you can stop bad reviews before they ever happen.
I don’t want you to âmanage damage controlâ after a review goes liveâI want you to make sure your clients never feel the need to leave a bad review in the first place.
đ„ And thatâs exactly what weâre diving into today.
Even if your sleep plan is flawless, if your client feels lost, overwhelmed, or unsure about whatâs happening, theyâre more likely to blame you instead of the process.
And thatâs where over-communication becomes your best business tool.
The best way to prevent bad reviews = Stay ahead of client concerns.
Before they panic, before they wonder if itâs working, before they feel frustratedâyou show up first.
Here are 5 types of messages you can send to keep your clients feeling confident:
#1 Encouragement Message
â Purpose: Boosts their confidence early on.
“Hey [Clientâs Name], I know starting new routines can feel tough, but youâre doing great! Consistency is key, and youâre already making big steps toward better sleep for your family.”
#2 Anticipating Challenges
â Purpose: Prepares them for normal sleep hiccups.
“Hey [Clientâs Name], just a heads-upâaround [childâs age], itâs normal to hit a bit of resistance when changing routines. If youâre seeing that, let me know, and Iâll share some tips to help!”
#3 Progress Reminder
â Purpose: Helps them see small wins (so they donât give up too soon).
“Hey [Clientâs Name], just a quick reminderâsmall steps lead to big progress. Even if itâs moving slowly, every bit of consistency helps build a solid foundation for [childâs name]âs sleep.”
#4 Supportive Closure
â Purpose: Wraps up your time together on a strong note.
“Hey [Clientâs Name], as we wrap up our two-week plan, I want to make sure youâre feeling confident moving forward. Any last questions or areas where you need extra support? Youâve done an amazing job!”
#5 Troubleshooting Offer
â Purpose: Shows them youâre still there for them.
“Hey [Clientâs Name], howâs bedtime going? If anything feels off or isnât working, just let me know. Iâm happy to troubleshoot and get things back on track.”
When clients feel like youâre there for them every step of the way, they donât leave bad reviewsâthey leave AMAZING testimonials.
Okay, letâs talk worst-case scenario.
What if despite all this, a client still isnât happy?
Hereâs what you DONâT do:
â Ignore them.
â Get defensive.
â Blame them for ânot following the plan.â
Hereâs what you DO:
â Acknowledge their feelings. Even if you think theyâre wrong, they need to feel heard.
â Ask clarifying questions. Sometimes, all they need is a simple tweak to make things work.
â Turn it into a learning experience. Every single piece of client feedback helps you improve.
Example Response:
“Hey [Clientâs Name], I totally hear you. Sleep training can feel frustrating when it doesnât go as expected. Letâs walk through whatâs happening and see where we can make adjustments. Iâm here to help!”
Truth is.. Most negative feedback isnât about youâitâs about their frustration with the process. And if you meet that frustration with support and problem-solving, you can turn a negative situation into a happy client.”
đ„ Want a complete, done-for-you system to avoid bad reviews?
đ đ đ The Sleep Consultant Playbook launches on Amazon on April 15th! đ đ đ And I’m BEYOND excited to share this with you…
Inside the Playbook, I walk you through exactly how to set up a system to avoid bad reviews, with full message templates for text and email support. Plus, you’ll gain access to templates, video instructions, and more..
