Sleep Consultant Content Mastermind

>>> "The Sleep Consultant Playbook" is available on Amazon !!!Grab Your Copy Here!

You love supporting families as a Sleep Consultant

You love supporting families as a Sleep Consultant, but...

...if you’re being really honest…
you’re also craving more freedom.
More flexibility. More consistency in your income.

Because all the rescheduling, custom sleep plans, late-night DMs, it adds up.

And yes, the work is meaningful. But it’s also draining.

You want to build something once… and let it keep working for you.

➡️ So how do you make this happen?

It all start with your offer (one that doesn’t depend on 1:1 calls)

Because when everything in your business depends on you, you can only grow so far.

I’ve created a free guide with 10 scalable offer ideas...

🥳 Comment ‘10’ and I’ll send it to you!

#sleepconsultant #sleepconsulting #sleepconsultantaustralia #sleepconsultantbusiness #sleepconsultantmarketing

Have you ever felt like every Sleep Consultant is

Have you ever felt like every Sleep Consultant is building their business on social media and wondered if that’s where you should start too? It’s true, social media can be a powerful tool for growing your business. But it’s not the best place to start when you’re just beginning.

Building a strong online presence takes time and energy. It can easily become overwhelming, with all the content creation, engaging with strangers, and trying to grow a following. And let’s face it, without testimonials or a portfolio of happy clients, convincing a cold audience to trust you can be tough.

In The Sleep Consultant Playbook (a 506 page guide to start, grow, and scale your sleep consulting business), I talk about the social media trap…

I never planned to write this book. Honestly, if you had asked me years ago if I’d ever sit down and map out the entire path to building a thriving sleep consulting business, I probably would have laughed.

This book wasn’t part of some master plan.

It was born out of necessity.

I’ve seen too many incredible, passionate Sleep Consultants struggling, not because they aren’t talented, but because they don’t have a clear, step-by-step roadmap to turn their passion into a sustainable business.

And I knew this had to exist.

So, I have poured everything I learned, every insight, every mistake, every ‘WHY didn’t anyone tell me this sooner?’ moment, into these pages with one goal in mind: to make your journey easier, faster, and less stressful.

I know how much heart you’re pouring into this, how badly you want this to work, and how overwhelming it can sometimes feel.

This book will give you the clarity, confidence, and the momentum to build something extraordinary.

Comment “PLAYBOOK” and I’ll sent you the link!! 🥳

#thesleepconsultantplaybook

⬇️ It’s easy to fall into the trap of thinki

⬇️ It’s easy to fall into the trap of thinking you need to charge less, offer more, or prove yourself to every client.

But let me tell you something: families aren’t hiring you because you’re the cheapest option.

They’re hiring you because they believe you can solve their problem. So stop apologizing for your prices, doubting your skills, or waiting for someone else to validate your worth.

Your value isn’t determined by the number of years you’ve been in business or the number of clients you’ve worked with. It’s determined by the transformation you provide. Trust that you are enough.

And so this is step 3, the most important and most difficult to explain of all 3:

Step 3: Perceived Value

Your clients aren’t paying for the hours you spend—they’re paying for the transformation you deliver.

Peaceful nights, stronger relationships, and a well-rested family? That’s priceless. Align your pricing with the results you provide, and don’t be afraid to charge accordingly.

Trust me… It’s better (and easier!) to serve fewer high-paying clients well than juggle too many lower-paying ones.

I cover all of this (including a pricing calculator!) in The Sleep Consultant Playbook!

👇 Comment “PLAYBOOK” below, and you can find the complete section on pricing and packaging strategies in Chapter 2.7! 😘

➡️ Follow me for more tips exclusively for Sleep Consultants ❤️

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

‼️ Friendly Reminder: PLEASE stop using photos

‼️ Friendly Reminder: PLEASE stop using photos that are NOT showcasing safe sleep practices!

I knooow.. they look so cute right…

But as a Sleep Consultant, you are a role model. You have a crucial role in educating and promoting safe sleep practices.

This responsibility extends not only to your content but ESPECIALLY to your visual appearance.

Avoid using photos that do not align with those guidelines…

1️⃣ Loose Bedding: Avoid images that showcase loose blankets, pillows, or stuffed animals in the crib.

2️⃣ Back to Sleep: Showcase babies sleeping on their backs, as recommended by pediatric experts. This position reduces the risk of Sudden Infant Death Syndrome (SIDS).

3️⃣ Sleep Surfaces: Emphasize the use of firm mattresses and avoid images featuring unsafe sleep surfaces like sofas or adult beds.

4️⃣ Cribs: Ensure that the crib or bassinet shown in the pictures meets safety standards, with secure rails and no hazards that could potentially harm the baby.

5️⃣ Swaddles: If sharing images of swaddled babies, make sure the swaddle is properly executed, avoiding excessive tightness and allowing room for healthy hip development.

Make sure that you carefully choose pictures for your website and Instagram that align with safe sleep practices, rather than solely focusing on visual appeal.

Or work with a designer that IS a sleep consultant.. 😉 (hi there!)

Remember, as sleep consultants, it’s our responsibility to educate and promote safe sleep practices. Let’s lead by example and prioritize the well-being of all those little ones…

*Evidence-based recommendations to prevent infant sleep deaths can be found on the website of the AAP (American Academy of Pediatrics)

➡️ Follow my account for more tips exclusively for sleep consultants! 🥳

#sleepconsultant #sleepconsultingbusiness #sleepconsultingtips #sleepconsultantstrategies #sleepconsultantmarketing #sleepconsultantentrepreneur #sleepconsultantcommunity #sleepconsultantempowerment

I know how much heart you’re pouring into this,

I know how much heart you’re pouring into this, how badly you want this to work, and how overwhelming it can sometimes feel.

This book will give you the clarity, confidence, and the momentum to build something extraordinary.

Available now on Amazon!! 🥳

🔥 Comment “PLAYBOOK” to take a sneak peek!!

If we haven’t met yet.. my name is Rianna.. pediatric sleep consultant, postpartum doula, and founder of Sleep Consultant Design where I have helped 500+ sleep consultants save time and attract more clients.

This playbook is the summary of years of 1:1 work and will guide you through all the steps of starting, growing, and scaling a profitable sleep consulting business.

Questions? Send me a DM! I’m always happy to help! ❤️

➡️ Follow my account for more tips exclusively for sleep consultants! 🥳

If you’ve ever stared at a blank screen wonderin

If you’ve ever stared at a blank screen wondering what to post, or worse, gone weeks without showing up on Instagram at all, this is your shortcut back to consistency.. 💪🏼

You’ll get 130+ captions written exclusively for Sleep Consultants, organized around the key topics your audience actually cares about.

No ‘fill in the blanks’ templates, but fully written, connection-focused content that helps you build trust, grow your audience, and book more calls—without spending hours writing from scratch.

If visibility is on your to-do list but content creation keeps falling to the bottom... this was made for you.

‼️ Comment ‘130’ and make your life so much easier!

➡️ Follow my account for more tips exclusively for sleep consultants! 🥳

#sleepconsultantbusiness #sleepconsultantmarketing #sleepconsultantinstagram #sleepconsultantsocialmedia

As a Sleep Consultant myself, I know that writing

As a Sleep Consultant myself, I know that writing a sleep plan for every new client can sometimes feel like a real drain of time and energy. But if you don’t put in the work, you are just postponing the problems.

Exhausted parents are insecure, they are scared to do something wrong and need clear guidelines. To gain their trust, you have to show up confident, position yourself as an expert, and deliver quality material. Have you ever received a crappy email with spelling mistakes, weird colors, and overall messy? How does that feel?

Well, not something you really take seriously, right?

Next to professionalism, the better your sleep plan, the less your clients will need you. If your clients have a solid, clear, and good-looking sleep plan experience, they feel confident to follow it, without the constant need to confirm everything with you. That creates more time to take on other clients, without burning yourself out.

But that’s not all! Along with saving you time to create the sleep plan, increasing the quality of the client’s experience, and optimizing your time during the live support, here are some other benefits of having a sleep plan template:

- helps you be efficient, as it’s easy to fill in and find quickly what needs to be adapted
- provides a clear, easy to comprehensive overview for your clients
- avoids you to reinvent the wheel every time you have a new client
- makes you feel motivated to work with
- helps you create a more professional and visually appealing document
- increases the odds that people refer you to others

The sleep plan is the foundation and the ultimate tool that supports the (exhausted) parents and solves their problems. But you also know that creating a professional and easy-to-read sleep plan can be fastidious and time-consuming.

➡️ Comment 'SHOP' and buy your sleep plan template today!

“Rianna gives you such amazing stuff to begin with that it’s so easy then to take it and use it elsewhere! I’ve pulled out pages from my sleep plan to repurpose into handouts or quick references/freebies for other things. I’m always blown away with what Rianna takes the care to create!” – N.D.

#sleepconsultants

If you’re a Sleep Consultant who wants to actual

If you’re a Sleep Consultant who wants to actually hit your goals this quarter (instead of just hoping things magically pick up 😅)... this free workshop is for YOU!

In just 60 minutes, we’ll map out:

✅ 1 aligned financial goal
✅ 2 simple KPIs to track income + impact
✅ 3 habits that keep you focused + consistent all quarter

✨You’ll walk away with a clear personalised Q3 plan

💛 And yes, there’s a replay if you can’t make it live.

📅 Monday June 30th, 9-10 am EST

Comment “Q3” to save your seat!

#SleepConsultant #PediatricSleepConsultant #QuarterlyPlanning #Q3Goals #BusinessPlanningWorkshop #SleepCoach #OnlineBusinessGrowth #SmallBusinessStrategy

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