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Sleep Consultant Design

Sleep Consultant Design

Branding & Design for Sleep Consultants

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Sleep Consultant Design

Sleep Consultant Design

Branding & Design for Sleep Consultants

  • Home
  • Free
  • What do you need most right now
    • I need a step-by-step roadmap
    • I need more clients
    • I want to look professional
    • I’m ready to streamline & scale
    • I want to build my business
  • About
  • Testimonials
  • Blog
  • Home
  • Free
  • What do you need most right now
    • I need a step-by-step roadmap
    • I need more clients
    • I want to look professional
    • I’m ready to streamline & scale
    • I want to build my business
  • About
  • Testimonials
  • Blog
hello@sleepconsultantdesign.com
Sleep Consultant Design

Sleep Consultant Design

Branding & Design for Sleep Consultants

‼️ Friendly Reminder: PLEASE stop using photos ‼️ Friendly Reminder: PLEASE stop using photos that are NOT showcasing safe sleep practices! 

I knooow.. they look so cute right… 

But as a Sleep Consultant, you are a role model. You have a crucial role in educating and promoting safe sleep practices. 

This responsibility extends not only to your content but ESPECIALLY to your visual appearance.

Avoid using photos that do not align with those guidelines…

1️⃣ Loose Bedding: Avoid images that showcase loose blankets, pillows, or stuffed animals in the crib.

2️⃣ Back to Sleep: Showcase babies sleeping on their backs, as recommended by pediatric experts. This position reduces the risk of Sudden Infant Death Syndrome (SIDS).

3️⃣ Sleep Surfaces: Emphasize the use of firm mattresses and avoid images featuring unsafe sleep surfaces like sofas or adult beds.

4️⃣ Cribs: Ensure that the crib or bassinet shown in the pictures meets safety standards, with secure rails and no hazards that could potentially harm the baby.

5️⃣ Swaddles: If sharing images of swaddled babies, make sure the swaddle is properly executed, avoiding excessive tightness and allowing room for healthy hip development.

Make sure that you carefully choose pictures for your website and Instagram that align with safe sleep practices, rather than solely focusing on visual appeal. 

Or work with a designer that IS a sleep consultant.. 😉 (hi there!)

Remember, as sleep consultants, it’s our responsibility to educate and promote safe sleep practices. Let’s lead by example and prioritize the well-being of all those little ones…

*Evidence-based recommendations to prevent infant sleep deaths can be found on the website of the AAP (American Academy of Pediatrics)

#sleepconsultant #sleepconsultingbusiness #sleepconsultingtips #sleepconsultantstrategies #sleepconsultantmarketing #sleepconsultantentrepreneur #sleepconsultantcommunity #sleepconsultantempowerment
Set an alarm 15 minutes before everybody else wake Set an alarm 15 minutes before everybody else wakes up.

Get out of bed (or you can even do this in bed) and send a text to 3 people who might be interested in your services, or who might know a friend that could be interested (have a conversation - nothing awkward!)

Then...

Go enjoy the rest of your day... 

If you do this short practice of 15 minutes, for 30 days straight - I can tell you (from experience) that you'll have your first or your next client lined up in no-time.

It's not that hard.. it's just uncomfortable.. ;-)
This is why and how to deal with it.. Our brains This is why and how to deal with it..

Our brains are wired to focus on negative experiences because, way back when, noticing danger (like a tiger) could save our lives. These days, there are no tigers, but our brains still treat criticism or negativity as a "threat," making it hard to shake off a negative comment, even if you’ve received TEN positive ones.

>> Why It’s So Hard to Let Go of Negative Comments <<

1. It’s a Survival Instinct.
Your brain sees negative experiences as urgent to avoid future harm, so one negative comment can feel way heavier than a flood of positive ones.

2. We Crave Validation.
Putting yourself out there online is vulnerable. A negative comment can feel like rejection, triggering that deep need to "fix" the situation for acceptance.

3. Your Inner Critic Chimes In.
Negative comments tend to amplify the self-doubt we already carry. If you’re questioning yourself, one comment can feel like confirmation of your worst fears (even if it’s not true!).

4. We Replay Negative Moments.
Our brains love to loop negative comments, trying to "solve" them. Unfortunately, this only makes the comment feel even bigger than it actually is.

>> How to Handle Negative Comments <<
The good news? You can retrain your brain to handle negativity better.

1. Pause and Breathe.
When a comment stings, take a moment (or longer) to calm yourself. Move your body, step away, or just take some deep breaths. This helps you process your reaction without spiraling.

2. Reflect on Why It Affects You.
Once you’re calm, ask yourself: Why did this comment hit so hard? Is there constructive feedback you can learn from? If yes, great—use it to grow. If not, let it go. It’s just a comment (easier said than done, right ;-))

3. Remember Your Worth.
A single comment doesn’t define you, your expertise, or the incredible work you’re doing for families. Negative comments are often more about the commenter than they are about you. Stay focused on your purpose and values—that’s what matters most.

You’re doing amazing work, and the families you help care far more about the difference you’re making than the opinions of someone behind a screen.
If you’ve ever felt stuck, doubted yourself, or If you’ve ever felt stuck, doubted yourself, or thought, maybe I’m not cut out for this, this is for you. Because once you understand the emotional patterns behind growth, you can navigate the ups and downs with so much more clarity (and maybe even a little humour). 

Change, especially the kind that pushes you outside your comfort zone, is never a smooth ride. But when you understand the why behind what you’re feeling, everything shifts. You stop seeing doubt and frustration as signs that you’re not cut out for this, and instead, you recognize them as part of the process.

So, what does this journey actually look like? It follows a pattern, one that every entrepreneur, including you, will go through. This isn’t just about sleep consulting; this applies to any big, new step you take in life. And once you see it for what it is, you’ll be able to move through each stage with more clarity, confidence, and resilience.

Welcome to the Emotional Cycle of Change...

Oh yes, you wanted to know how to get out of the Valley of Despair, right?

Answer this question: Why did you become a Sleep Consultant?

If you can answer this selfishly (so forget your clients, forget the impact), just think about how this will enrich your life? More money? Yes, but for what?

More holidays?
More fancy dinners?
More activities?
More travels?

Whatever that thing is, THAT is what will drive you, and get you through stage 3!

I'm talking more in-depth about this in The Sleep Consultant Playbook. Comment 'PLAYBOOK' and I'll send you the link!

#sleepconsultant #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur #sleepconsultantchange
#sleepconsultantdesign #sleepconsultanttips
Comment BLACKFRIDAY and see what I’ve got in sto Comment BLACKFRIDAY and see what I’ve got in store for you!! 🥳
Comment BLACKFRIDAY and be the first to benefit!! Comment BLACKFRIDAY and be the first to benefit!! 😍
Many Sleep Consultants running their businesses wi Many Sleep Consultants running their businesses without the proper legal protection, leaving themselves open to risks, client disputes, and even financial losses.

They know they need it but feel stuck, unsure of where to start. Legal paperwork feels overwhelming, so it keeps getting pushed to the bottom of the to-do list.

That’s exactly why I created my Legal Template Pack, so you can have the contracts and policies you need without the stress of figuring it all out yourself.

Ready to protect your business? Comment 'LEGAL’ below and I'll send you the link.

#sleepconsultant #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur
#sleepconsultantdesign #sleepconsultanttips #LegalProtection #ProtectYourBusiness
Even though you want and probably need more client Even though you want and probably need more clients, try to shift your focus to your current clients instead and make their experience the best they can be FIRST‼️

You want them to LOVE working with you so that:

1. They will come back to you when another child has challenges.
2. They will happily refer you to others.

I think we all know this, but I can’t emphasize the importance of it enough.

Doing this well makes your clients trust you and see you as the go-to expert. 

They won’t be shopping around for other sleep consultants because they want to keep working with you. 

Unfortunately…

Many Sleep Consultants DON’T focus their best efforts on their current client, but on a beautiffully designed Instagram post to attract the next client.. 🤷‍♀️

While I can tell you this creating clients from referrals is waaaaay much easier than posting every day.. 🤦‍♀️

So this is good news for you: be great at what you do and give it all you’ve got with each client… 

Here are some ways to ensure your clients love working with you:

✨ Make the process of working with you organized, pleasant, and as easy as possible for your client. If it’s complicated, bumpy, or confusing, that won’t be a great experience for your client. This doesn’t mean you need to pay for platforms such as Honeybook or Dubsado, it simply means you need to have a clear step by step process in place and communicate this with your client. That brings me to my next point.. 

✨ Communicate and over-communicate: Be one or two steps ahead of your client’s questions. Let them know ahead of time how the process of working with you will go, what the next steps will be, and demonstrate how you’re on top of any potential problems that might come up. Then, don’t expect your client to remember everything you’ve told them; tell them again when it makes sense.

✨Empathize. Whenever any questions or issues arise, immediately put yourself in your client’s shoes and understand how they might feel. Then, address problems empathetically but factually. You are serving your client and staying true to your boundaries so you don’t feel resentful or burnt out over time.

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