Contact - Rianna Hijlkema

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It’s not all about pushing hard, but about stick

It’s not all about pushing hard, but about sticking to it.

It’s better to give it a steady 70% for a whole year than go all out at 200% for just one month..

It’s consistency, not intensity that’s key…

Step 1: WHAT do you want? —> Clients

Step 2: HOW are you gonna do that? —> Strategy

Examples:

* Posting on social media
* Writing blogs
* Doing podcasts
* Answering questions in FB groups
* Sending 1:1 texts to moms you know
* Setting up a playgroup
* All of the above

Step 3: WHEN are you going to do this?
Be precise: what day, what time, how often?

Step 4: Can you commit to this for the next 12 months? Be honest!

—> Yes? Awesome!! Get started!! 💪🏼
—> No? Come up with a new strategy.

Truth is..

The Sleep Consultant that focuses on 1 thing for 12 months, will outwork EVERY other Sleep Consultant that tries to do 5 things at once.

Don’t be intimidated by those who seem to be doing everything from the start, most of them end up completely drained, feeling overwhelmed and quit after a couple of months..

And that’s when you pass them.. ;-)

Just like the tortoise passed the hare.. 😉

So…

What’s 1 strategy (that helped you get clients before) that you can commit to for the next 12 months?

…

Now go do that!

See you at the finish line!! 🥳

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

No, I’m NOT talking about a link in your bio or

No, I’m NOT talking about a link in your bio or a pop-up on your website. If you’ve been following me for a while, I trust you’ve already taken care of this!

But…

Did you think about these ones?

TIP 1
I know many of you are offering free support in Facebook groups. How about providing value and then guiding them (in public or in the DMs) to your freebie for more insights?

Sounds SOOO obvious, doesn’t it?
And yet, I rarely see Sleep Consultants doing this.

TIP 2
Partner with parenting bloggers, offer them exclusive access to your lead magnet, which they can share with their audience, leading to increased interest and traffic to your lead magnet.

TIP 3
Host a webinar and next to promoting your high ticket offer sleep services, mention your lead magnet as a comprehensive resource (great for parents who need a little more convincing that you ARE the right choice).

TIP 4
Get on a podcast and instead of the usual website link, share your expertise, discuss the challenges and then mention your freebie as a valuable tool to address these challenges. Make sure the URL to your freebie is easy to pronounce and remember by the audience.

TIP 5
Link the freebie in your email signature

Wait.. what? If I can send them an email, that means I already have their email address, right?

Correct…

But… it’s not just about having an email address, it’s about understanding where they are in the journey - so you can speak to their exact pain points.

They might have signed up for your toddler sleep guide 4 weeks ago, but never reached out for your services.

And then they see the link to your ‘When to move your toddler from a crib to a bed’ and they opt-in again, but now enter an email sequence that gives them value on this specific part of their sleep journey and that might be THE trigger to reach out for more support.

If you don’t have a freebie yet, check out the Newborn & Toddler Sleep Guide in my template shop (link in bio).

Hope that was helpful and gave you some new ideas!

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding

If you use the free Canva account, you might quick

If you use the free Canva account, you might quickly feel limited by the selection of photos..

Let me show you how to get unlimited access to millions of high-quality royalty-free stock images, that you can use wherever you want....

1. Open your Canva account
2. Click on 'apps' in the navigation menu on the left side
3. Type in ‘Pexels’
4. Scroll through millions of high-quality royalty free stock images

And if that’s not enough, if you type in 'Pixabay' you have millions more... ;-)
Hope that was helpful!

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

Canva has soooo many little hacks to enhance the l

Canva has soooo many little hacks to enhance the look (and the first impression) of your sleep plan or ebook with only a couple of clicks....

Did you already try the shadow effect? This is a very useful effect and can really make your images pop out of the background...

1. open your Canva account
2. select a photo
3. click on ‘edit image’
4. navigate to ‘shadows’ from the Canva edit image panel
5. select ‘see all.
6. click on ‘drop’ to add a drop shadow to your image.
7. You can adjugst the offset, the angle, the transparency , the blur and the colours.
8. If you have Canva pro - you can remove the background, before you add a shadow.

A shadow will give your design just that extra professional look.

And it's very simple right?

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

Do you know the difference between branding vs mar

Do you know the difference between branding vs marketing?

I know it went very fast.. ;-)

👇 But... how many did you guess right?

Video content without captions (CC) is like a pian

Video content without captions (CC) is like a pianist playing to an empty room. You’ve put all the hard work into creating an amazing video, but you’re missing out on your full audience.

And.. no more excuses, because it's now easier then ever (AND FREE!)...

Download the app (desktop/mobile) CapCut - it has EVERYTHING necessary to create high-quality visually appealing videos AND add captions to it...

👇 Drop your favourite comment below if you're interested in a CapCut workshop specifically for Sleep Consultants..

#sleepconsultant #sleepconsultanttips #sleepconsultantintraining #sleepconsultantcertification #sleepconsultantstrategies #sleepconsultantbranding #sleepconsultantmarketing #sleepconsultantentrepreneur

The first year as an entrepreneur can be incredibl

The first year as an entrepreneur can be incredibly challenging!! 😬

And there’s only one goal that really matters: being profitable.

Sadly, most sleep consultants don’t spend time thinking about this, even though we spend most of our waking hours doing this thing called work.

We don’t have a plan for our income or for our number.

For whatever reason, it doesn’t feel natural to talk about money.

And.. this is the biggest reason most sleep consultants fail, they don’t make enough money, so they can either not afford to continue operations, or they quit because it’s just not worth the sacrifices they have to make in their personal life.

So let’s talk about your magic number…

Think of it as setting a weight loss goal. You specify how many pounds you want to shed, then adjust your habits accordingly. You change your eating habits, you move more, so that you can reach your goal. And then you use the scale to track if you’re coming any closer.

It’s the same for your business. If you set a number, you know what to work towards.

1. Start by writing down all your monthly personal and business expenses.
2. Multiply this by 12
3. Add a buffer of 20%.

This number will represent the bare minimum needed to sustain your lifestyle and cover unforeseen expenses.

Once you've defined your magic number, you want to create a score board, so you can track your progress in the coming 12 months.

Hope that was helpful!

One of the things that I’ve done to understand e

One of the things that I’ve done to understand email marketing was subscribing to newsletters from business owners that I highly admire.

So cool to learn from experts (putting what they say into practice), and have an easy to go to place for inspiration for your emails until you find your own voice...

TIP: After a while my inbox got really cluttered, so I would recommend you to create a separate email address where you subscribe to these newsletters.

👇 Which newsletters subscriptions do you have that you LOVE!

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