Choosing the perfect name for your sleep consulting business is an important step in establishing your brand identity. It’s important to choose a name that not only reflects your sleep consulting business but also resonates with your target audience. Here are some key things to consider when deciding on the best name for your sleep consulting business:
>> Or watch this video that I recorded about choosing the perfect business name.
- Reflect your brand identity: Your business name should reflect the type of sleep consulting services you offer. For example, if you specialize in helping children with authism sleep through the night, your business name should convey that. Plus, it helps with showing up in search results.
- Keep it simple: Avoid long, complicated names that are hard to remember or spell. Keep your business name simple, catchy, and easy to pronounce.
- Consider your target audience: Think about who your ideal customer is and what kind of name would appeal to them. As you’re targeting parents, you might want to consider a name that’s family-friendly and playful.
- Check availability: Before you finalize your business name, make sure the domain name and social media handles are available. You don’t want to choose a name only to find out that it’s already taken on social media.
- Avoid trademark issues: Research to ensure that your business name isn’t already trademarked. You don’t want to face legal issues down the line.
Finding the perfect business name is an exciting part of starting your Sleep Consulting Business, but can also feel very overwhelming.
Getting Started: Step-by-Step to Selecting the Perfect Name for Your Sleep Consulting Business
- Step 1: Brainstorm Keywords. Make a list of relevant keywords and phrases that relate to your sleep consulting business, the sleep consulting industry, products, and services.
- Step 2: Get Creative. Let your imagination run wild and start generating potential names. Combine keywords, play with rhymes, alliterations, or wordplay to create unique and catchy options. Sometimes, the perfect name pops into your head when you least expect it, like during a shower or while taking a walk.
- Step 3: Test Your Ideas. Share your top name choices with trusted friends, family, or colleagues. Get feedback on their understanding, impressions, and associations with each name. This can help test the clarity and appeal of your options.
- Step 4: Trust Your Gut. Ultimately, choose a name that resonates with you and feels right for your brand. Trust your instincts and select a name that you’re excited about and confident will represent your business effectively. In short: choose a name that you love!
About Step 3, I’m Not Kidding. Really Test Your Ideas! These Companies Didn’t:
- Xobni: Xobni, a company that offered email management software, had a name that was “inbox” spelled backward. However, many people found the name confusing and had difficulty pronouncing or understanding its meaning.
- Meebo: Meebo was a messaging and social networking platform. While the name was meant to evoke a sense of “me” and “bo,” it didn’t clearly convey the platform’s purpose, resulting in a lack of understanding among potential users.
- Cuil: Cuil was a search engine launched as a Google competitor. The name, pronounced “cool,” was meant to suggest a fresh and unique approach to search. However, the unconventional spelling and pronunciation made it difficult for users to grasp and remember.
- Gazoontite: Gazoontite was a brand of tissues marketed primarily to allergy sufferers. The name, derived from the German phrase for “bless you” after a sneeze, was clever but not widely understood by English-speaking consumers.
Did You Know? Famous Companies That Changed Their Name
- Backrub to Google: Backrub was the original name of the search engine we now know as Google. The name was changed in 1997 to better reflect the company’s mission of organizing the vast amount of information available on the web.
- Brad’s Drink to Pepsi-Cola: Brad’s Drink was the original name of the beverage that eventually became Pepsi-Cola. The name change occurred in 1898 to reflect the inclusion of pepsin (a digestive enzyme) in the recipe.
- Pete’s Super Submarines to Subway: Pete’s Super Submarines was the original name of the sandwich chain that eventually became Subway. In 1968, the company rebranded to Subway, a name that better conveyed the concept of fast and customizable sub sandwiches.
- Dapulse to Monday.com: The decision to change their name to Monday.com proved to be a pivotal move. The name change allowed the company to better position itself in the market, convey its core value proposition, and strengthen its brand identity. Monday.com quickly gained attention and grew in popularity, attracting a wider user base and establishing itself as a leading player in the work management space.
Remember, your business name is a critical part of your brand identity. Take your time to find the perfect name that reflects your business and resonates with your target audience. By following these tips, you can choose a name that sets you apart from the competition and establish your sleep consulting business as a trusted brand.
Looking for a DIY logo or a done-for-you website to help your business stand out? I offer personalized branding services to fit your needs—whether you’re starting fresh or just need an update. If you’re looking for feedback on your business name idea, feel free to reach out! I’m here to help. Happy name picking!
