šØ Bad reviews alert!!
One bad review can feel like a gut punch. It can shake your confidence, slow down your business growth, and worst of allāit can snowball into an avalanche of doubt from potential clients who might have booked with you.
But….
Bad reviews are 99% preventable!
If you know how to stay ahead of client concerns, over-communicate, and make your clients feel truly supported, you can stop bad reviews before they ever happen.
I don’t want you to āmanage damage controlā after a review goes liveāI want you to make sure your clients never feel the need to leave a bad review in the first place.
š„ And thatās exactly what weāre diving into today.
Even if your sleep plan is flawless, if your client feels lost, overwhelmed, or unsure about whatās happening, theyāre more likely to blame you instead of the process.
And thatās where over-communication becomes your best business tool.
The best way to prevent bad reviews = Stay ahead of client concerns.
Before they panic, before they wonder if itās working, before they feel frustratedāyou show up first.
Here are 5 types of messages you can send to keep your clients feeling confident:
#1 Encouragement Message
ā Purpose: Boosts their confidence early on.
“Hey [Clientās Name], I know starting new routines can feel tough, but youāre doing great! Consistency is key, and youāre already making big steps toward better sleep for your family.”
#2 Anticipating Challenges
ā Purpose: Prepares them for normal sleep hiccups.
“Hey [Clientās Name], just a heads-upāaround [childās age], itās normal to hit a bit of resistance when changing routines. If youāre seeing that, let me know, and Iāll share some tips to help!”
#3 Progress Reminder
ā Purpose: Helps them see small wins (so they donāt give up too soon).
“Hey [Clientās Name], just a quick reminderāsmall steps lead to big progress. Even if itās moving slowly, every bit of consistency helps build a solid foundation for [childās name]ās sleep.”
#4 Supportive Closure
ā Purpose: Wraps up your time together on a strong note.
“Hey [Clientās Name], as we wrap up our two-week plan, I want to make sure youāre feeling confident moving forward. Any last questions or areas where you need extra support? Youāve done an amazing job!”
#5 Troubleshooting Offer
ā Purpose: Shows them youāre still there for them.
“Hey [Clientās Name], howās bedtime going? If anything feels off or isnāt working, just let me know. Iām happy to troubleshoot and get things back on track.”
When clients feel like youāre there for them every step of the way, they donāt leave bad reviewsāthey leave AMAZING testimonials.
Okay, letās talk worst-case scenario.
What if despite all this, a client still isnāt happy?
Hereās what you DONāT do:
ā Ignore them.
ā Get defensive.
ā Blame them for ānot following the plan.ā
Hereās what you DO:
ā Acknowledge their feelings. Even if you think theyāre wrong, they need to feel heard.
ā Ask clarifying questions. Sometimes, all they need is a simple tweak to make things work.
ā Turn it into a learning experience. Every single piece of client feedback helps you improve.
Example Response:
“Hey [Clientās Name], I totally hear you. Sleep training can feel frustrating when it doesnāt go as expected. Letās walk through whatās happening and see where we can make adjustments. Iām here to help!”
Truth is.. Most negative feedback isnāt about youāitās about their frustration with the process. And if you meet that frustration with support and problem-solving, you can turn a negative situation into a happy client.”
š„ Want a complete, done-for-you system to avoid bad reviews?
š š š The Sleep Consultant Playbook launches on Amazon on April 15th! š š š And I’m BEYOND excited to share this with you…
Inside the Playbook, I walk you through exactly how to set up a system to avoid bad reviews, with full message templates for text and email support. Plus, you’ll gain access to templates, video instructions, and more..
