First, let’s clear something up:
Selling is not about “convincing” anyone to hire you.
It’s about making it painfully obvious that working with you is the smartest, easiest, most life-changing decision they’ll make all year.
Stop Selling Packages.. and Start Selling Transformations
You are not selling:
❌ “Four calls and a PDF”
❌ “Three weeks of support”
❌ “Unlimited Voxer”
No one buys calls.
They buy results.
You are selling the transformation that makes a parent:
- Breathe again
- Stop crying in the bathroom from exhaustion
- Actually enjoy their life
When you present your offer, it should sound like this:
“Here’s the problem you have.
Here’s the solution I provide.
Here’s what life looks like when we’re done.”
Not:
“It’s 3 Zoom calls and unlimited text support.”
The Power of Saying “No”
One of the most important parts of selling is knowing when NOT to sell.
If a potential client tells you they’ve worked with three other Sleep Consultants and “nothing worked,” that’s a red flag. I’ve been there, it’s a painful mistake, both emotionally and financially.
Turning away the wrong client protects:
- Your time
- Your energy
- Your reputation (and that’s everything in this business)
Your reputation is what gets you referrals, builds trust, and makes your name the one people think of when someone says, “I need help.”
What the Selling Conversation Actually Looks Like
By the time you reach the “selling” stage, you should already know:
- What they’ve tried
- What’s working
- What’s not
- How it’s impacting their life
If you don’t, you need to do a better job in the earlier stages.
From here, selling looks like this:
- Reflect back what you’ve heard
“Here’s what I think is going on… and here’s how I can help.” - Pause.. let them take it in.
- Ask
“Is that something that would help you and your family?”
Handling Objections
If they say yes → Great! You move into the closing phase.
If they have objections → That’s actually a good sign. It means they’re considering it seriously. Your job here is not to push, but to help them make a decision that feels right.
If they say no → You part ways on good terms, knowing you’ve left a great impression.
Selling isn’t about tricking someone into saying yes.
It’s about:
- Presenting your offer clearly
- Focusing on the transformation, not the logistics
- Protecting your reputation
- Helping parents make an informed, confident decision
Because when you do it right, the right people will feel it instantly, and they’ll say yes without hesitation.
The fastest way to get clients isn’t by perfecting your website, posting on social media for weeks without a response, or spending hours on Canva. It’s by talking to real people. This is about starting those conversations, the kind that lead to real bookings, and making it feel natural, friendly, and fun.
In my flagship program ‘From Crickets to Clients’ we’ll do it together…
1. First we’ll be doing a deep dive into your pricing, packaging, and positioning, because if you can’t explain it, you can’t sell it.. period.
2. Then we organize all of this information into a 5-step signature method that becomes the foundation for your business.
3. Next I’ll teach you the 8 habits of Highly-Booked Sleep Consultants, because success isn’t random, it’s the result of repeatable tasks.
4. And then we’ll be putting all of this into action, because the fastest path to clients is to do the things that actually get you clients (and.. nope, that’s not posting on Instagram).
Most people think booking a client takes months. Nope. It takes the right person, the right conversation, and the right invitation. In my flagship program ‘From Crickets to Clients’, I’ll show you exactly how to connect the dots, so ‘getting clients’ stops feeling like a far-off dream and starts being a weekly reality.
